Greenwashing is everywhere. Brands slap terms like “natural,” “eco-friendly,” and “green” on products to lure conscientious shoppers — without making significant changes to their environmental impact or safety.
Cleaning supplies and household items are some of the biggest culprits. Labels can mislead, and what seems like a healthier option may still hide toxic chemicals that harm you and the planet.
Defining "greenwashing"
This deceptive practice of companies presenting their products, services, or policies as environmentally friendly, sustainable, or ethical when, in reality, they are not. This marketing tactic aims to appeal to environmentally conscious consumers, often exaggerating or fabricating claims about a product's environmental benefits.
Common examples of greenwashing include:
Using vague terms like “natural” or “eco-friendly” without verification.
Highlighting minor environmentally friendly aspects while ignoring larger negative impacts.
Displaying green-colored packaging or imagery to imply sustainability.
Making unsubstantiated claims without certifications or transparent evidence.
Greenwashing can mislead consumers into thinking they’re making eco-conscious choices, while perpetuating harmful practices behind the scenes.
How we prioritize truly non-toxic products
At Rosewood Market, we believe in transparency and true sustainability. That’s why we stock only non-toxic cleaning and household products from trusted brands that care as much about your well-being as they do about the environment.
Here are just a few of the high-quality, eco-friendly brands we carry:
Koala Eco: Plant-based, biodegradable cleaning products with delightful natural scents.
Seventh Generation: A pioneer in safe, sustainable household essentials.
Citrus Magic: Powerful cleaners made with citrus oils for a refreshing clean.
Ecos: Award-winning, vegan, and carbon-neutral products.
Ecover: Long-standing experts in plant-based and cruelty-free formulas.
Field Day: Affordable, effective household essentials with eco-conscious packaging.
Green Llama: Refillable cleaning pods that reduce plastic waste.
And more
Avoid the marketing traps of greenwashing. Shop at Rosewood Market, where every product on our shelves meets the high standards you (and the planet) deserve.
Comments